More Trouble for Microsoft: GMail Guns for Hotmail
February 9, 2009
I don’t use GMail. Call me careful. Call me an addled goose. What I do is irrelevant because Garrett Rogers reports that the gap between Hotmail and GMail is closing. You can read his article “Gmail usage appears to be closing in on Hotmail” here. If true, Google seems to be making significant progress in territory that Microsoft once considered part of its dominion. For me, the most interesting comment was:
Google still has a long way to go to catch up to Yahoo, but it’s realistic to think that it could happen as soon as 2011 if you look at current growth rates. Part of the reason Google’s email service is becoming so popular is their ability to push out updates and useful features extremely quickly.
It’s 2009, and I think that 2011 may arrive more quickly than Microsoft expects. What can Microsoft do to respond to Google? Well, cutting back staff and chopping data center spending do not strike me as particularly innovative. As an addled goose, I must be missing a key part of Microsoft’s strategy in search. With big search announcements looming, I am hopeful that Microsoft will leap frog the GOOG. Stay tuned.
Stephen Arnold, February 8, 2009
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