The Frustration Machine: Yahoo Shopping Search
February 22, 2009
Navigate to Yahoo. Click on Shopping. Enter this query, “discount carpet tiles”. Scan the results list. No carpet tiles. The list contains cleaner, door mats, and a rotary jet extractor. The phrase “carpet tiles” generates two pages of results. Zero relevance. The ads are a different story. On the first page of results, Yahoo displays nine ads with the phrase “carpet tiles” and one ad inviting me to take a survey and maybe win a $1,000. With news of a Yahoo reorganization flapping across my monitor, I sure hope the new set up tackles the fundamental ineffectiveness of eCommerce search. Here’s Bloomberg’s description of the reorganization. I heard Bainies are helping Yahoo. I wonder if the MBA trophy generation wizards have run the “discount carpet tiles” query on Google. Give it a whirl here. Nah, that’s too trivial an exercise for Yahoo poobahs, search wizards, and consultants.
Stephen Arnold, February 22, 2009
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