Twitter: SWAT or Sissy
March 8, 2009
Farhad Manjoo’s “What the Heck Is Twitter?” here joins the team suggesting that Twitter is a sissy; that is, Twitter can’t kill Google. Google is a tough customer. Underneath those primary colors, Google has a dark core. Mr. Manjoo points out that some blogeratti see Twitter as a SWAT team able to take out Google. Google has “special” search engines. Real time search is a category of search. Twitter has “a great future” (maybe) but it does have the T shirt that says, “Fail whale.”
You should read the Slate story because the online publication has considerable clout, certainly much more than the feather duster the addled goose brandishes.
I would offer several observations:
First, Twitter has a content stream and search is a relatively recent trendlet for Twitter. Twitter is primarily about inconsequential content that when passed through a user filter–that is, a query–can yield timely information. The point, therefore, is that the content can yield nuggets. These are not necessarily “correct”. Google doesn’t have at this time the content flow. Real time search is a logical jump to information that offers the pre-cognitive insights much loved by some analysts (business and intelligence).
Second, Google has been a company with great potential and game changing technology. Twitter may flop. But it has become for me an example of a segment that Google has not been quick to seize either with its own technology or with its Google bucks. Twitter is not my go to search engine, but it has become a case example of a company that has managed to make clear Google’s inability to decide what to do and then do it with the force of will the company demonstrated between 2003 (pre Yahoo overture settlement) and 2006. Since 2007, Google has been, in my opinion, showing signs of bureaucratic indigestion.
Third, users of Twitter see the utility of the service. My hunch is that if I showed Twitter to my father’s friends at his Independent Village lunch group, no one would know what the heck Twitter is, why anyone would send a message, or what possible value is a Tweet like “I am stuck in traffic.” Show Twitter to a group of sixth graders, and I think the uptake will be different. That’s what’s important. Who cares if someone over 25 understands Twitter. The demographics point to a shift in the notion of timeliness expectations of users. To me, Twitter is making clear an opportunity from micro blog message traffic.
Therefore, I am not a Twitter user. I have an expert on staff who sends Tweets as Ben Kent, so we can see how the system interacts with the Twitter-sphere. I am an addled goose, but I am coherent enough to look at the service and see possibilities. I would opine that unless Google, Microsoft, and Yahoo don’t respond to this opportunity, Twitter may become much more than a wonky service with a “Fail whale” T shirt.
Stephen Arnold, March 8, 2009
Comments
One Response to “Twitter: SWAT or Sissy”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
I was skeptical about the value of near-real-time twitter searching, but I’m not any more. It has some issues when a technical term is ambiguous (even “searchtools” sometimes shows me tigerdirect urls), but watching the zeitgeist is fascinating. Wolfram Alpha is a great example. You were right.
Avi