Trophy Kids: Search Consultants of Tomorrow
March 18, 2009
As an old addled goose, I find the uptick in newly minted experts amusing. Nothing is easier than getting a LinkedIn account and surfing for consulting gigs. Some of the trophy kids are already in the work force. These folks find joy and compensation in Delphic pronouncements like “Search is easy” or “CMS, business intelligence, and search are converging.” Give me a break. I thought I was alone in the pond when I quack about these intellectual waifs. Nope. None other than the BBC of botnet fame has documented the trophy kids. You can read “Warning over Narcissistic Pupils” here. The core of the story is that every child learns he or she is wonderful, brilliant, and talented. For me the most interesting comment was:
Dr Carol Craig said children were being over-praised and were developing an “all about me” mentality.
These folks will make wonderful search and content processing consultants. Easy subjects, easy money.
Stephen Arnold, March 18, 2009
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