Microsoft’s Live Search Becomes an Application
March 30, 2009
Is this the way to close the gap in Web search? I don’t know. I read the article “Your Next Live Search Destination: Flight Status” by Stuart Johnson here and came away with a hunch that Microsoft is changing direction. I am an addled goose and usually heading south when other geese go north. Judge for yourself. Here’s my suggestion for the key sentence in the article:
“Live Search is becoming more than just a place to get information — it is also a place you can do things,” Lee wrote. “We are simplifying key tasks with Active Answers, a new method of retrieving up-to-the-minute data from the Web.”
I interpreted this to mean that Live Search is no longer about search. The key phrase is “you can do things.” Now Microsoft can claim a number one position in a portal that allows users to do things. Oh, I forgot. AOL and Yahoo do that already. Hmmm.
Stephen Arnold, March 30, 2009
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