Google: Jettison the Evil Catchphrase

April 2, 2009

This may be an April 1, 2009, joke. Tom Foremski’s “Google Drops “Don’t Be Evil” Motto” surprised me. Mr. Foremski wrote here:

Google is reported to be searching for a new corporate motto to replace its famous “don’t be evil” because it has become an easy target for its critics.

My addled goose mind conjured up a fresh new slogan: “Do evil.” Any other suggestions.

Stephen Arnold, April 2, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, Google, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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