Newspapers Are Goners: Lawyers Will Not Save the Day
April 7, 2009
The patricians at the big name media companies are busy dissing the GOOG. I don’t think Googzilla has much to do with the sorry state of newspaper publishing. Check out Eric Savitz’ One Classified Ad Web Site to Rule Them All” here. Note: Barron’s is a dead tree outfit owned by News Corp., an enterprise that finds little room in its heart for Google love. Mr. Savitz reported that Craigslist.org is a de facto classified ad monopoly. As he stated the matter:
According to new data from Hitwise, traffic to online classified advertising sites increased 84% in February from a year ago. The sector has seen positive growth in all but one month over the last three years. And while hardly the only player in the game, the single biggest beneficiary of the trend is Craigslist. According to Hitwise, of the top 100 classified ad Web sites, all but 3 were localized versions of Craigslist.
Mr. Savitz’ employer may want to put the evil on the owners of Craigslist.org. The GOOG is innocent when it comes to sucking classified ad revenue sweets from the dying trees supporting the newspaper industry. Keep in mind that if the dead tree patricians have children under the age of 24, the progeny are users of Craigslist.org. How else does one find an apartment in Alphabet City? Newspaper killers are using the vertical search provided by Craigslist.org. Even the Googlers use Craigslist.org from what I hear.
Stephen Arnold, April 7, 2009
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