Search Costs: Clouds Come Lower

April 10, 2009

IT-Analysis published Laurie McCabe’s “Will CPAs Bring the Cloud to Earth for SMBs?” You can read the story here. The hook for the story was CPA chatter. I would imaging that “chatter” to a CPA is fairly tame stuff, but I may be wrong. MBAs were once considered harmless but since the financial meltdown, MBAs are downright lethal. The write up is about two accounting groups’ decision to support Intacct for their customers. I never heard of Intacct, but I assume QuickBooks has. Ms. McCabe wrote:

Not only does this alliance pose a strong threat to Intuit QuickBooks’ dominance in the small business accounting market, it has the potential to pull SMBs into cloud computing in vast numbers. Intacct, AICPA and CPA2Biz did a lot of homework beforehand, including research that showed online accounting solutions boost productivity by as much as 50%. By dramatically reducing the need for travel, and the necessity of exchanging paper and email files, CPAs have more time to spend providing guidance to clients to help them improve financial performance and decision-making.

Too bad for QuickBooks, but the green eyeshade set believes that cloud-based applications like accounting make financial sense. Do you think? When the bean counters figure out how to save money, it makes little difference what the info tech folks say. Blossom.com, one of the most successful cloud search vendors, is probably quite happy with the CPAs’ new found ability to see the clouds.

Stephen Arnold, April 10, 2009

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