Google in Trouble
April 20, 2009
Ad Age tackles the thorny question of Google’s brand with the analysis billed under the headline “Is Brand Google in Trouble?” here. To make the point, Ad Age’s art director spelled “trouble” using the Google logo colors. lIn my mind, I was expecting the page to play a riff from The Gladiator from Robert Meredith Wilson’s days with the Sousa band. Instead I heard “But He Doesn’t Know the Territory” from the Music Man. Trouble right here in River City.
The Ad Age article asserted that Google’s economics have “have come back to earth.” Google has a strong consumer brand. The company has to beware of its “third rail”, which is privacy. The idea is that Google can electrocute itself I think. The Ad Age article said:
PR and branding experts advise Google to stay focused on building the next excellent product and not distract itself with what competitors are doing. And, they say, it’s important to listen to consumers; it’s impossible to please 100% of people, and the conversations in the trade and media world can seep out to the public. What’s important is to be transparent and human about addressing criticism.
As I said, “But He Doesn’t Know the Territory”.
Stephen Arnold, April 20, 2009
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