Ask.com President Zooms Off
May 14, 2009
At a meeting this afternoon, I learned that Ask.com’s CEO has resigned. You can read the story here. Jim Safka’s duties will be assumed by Scott Garrell, Ask.com’s president. The question that raced through my mind was, “Did the NASCAR promotion contribute to this executive change?” Ask.com is apparently undertaking another revamp. Ask.com has not made significant progress in my opinion. Two years ago a consultant for a well known consulting firm told me that Ask.com was his favorite search engine. I was baffled at the time. Ask.com has tried a number of innovations, and I don’t think any of them have changed my search behavior. I wish Ask.com success as the company works to build its online traffic and increase its impact on Web search.
Stephen Arnold, May 15, 2009
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