Brands as Gravity
May 14, 2009
In the online world, there are Jupiters, suns, and asteroids. Traffic sorts itself out in ways that are gravitational. A big brand gets lots of traffic. The asteroids generate less customer pull. Why’s this important? Online sites without pull are not likely to pull the traffic. Sad but true. Quality may be defined as lots of clicks. IT Pro here reported data that underscores the gravitational pull of 10 brands in the UK. The headline told the tale: “Top 10 Web Brands Get Half of UK Traffic.” The top three online brands were Facebook, Microsoft, and Google. The most interesting comment in the report was this remark:
Second-ranked MSN/Windows Live slid nearly a percentage point to 9.2 per cent, but added over a billion minutes in the past year. Third-ranked Google gained 0.4 per cent market share to 5.3 per cent, adding 950 million minutes.
Facebook appears to be the winner, which may have implications for the host of social challengers now available. In the UK, social seems to be the pull.
Stephen Arnold, May 14, 2009
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