Google: Growth and Grimness

May 16, 2009

Search Engine Guide here has a video about Google’s market share. The video is a reaction to the Marketing Vox summary of Hitwise’s search market share data for the four weeks ending April 25, 2009. You can read the “Google Creeps toward 73 percent of US Search in April” here. To highlight the risks of a monoculture, you will want to peruse the San Francisco Chronicle’s story “Frustration, Distress over Google Outage” here. Seems that as Google’s rivals fall farther behind, the Google’s technical weaknesses, what I call YAGG (yet another Google glitch) become more of an issue for lots of Google dependents. Little wonder that every new search engine is labeled as “a Google killer”. Too late, lads and lassies. Too late.

Stephen Arnold, May 16, 2009

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