Bing Kumo Brings Life to Old Domain

May 27, 2009

Busy day on the phone with media types and professional journalists. Bing Kumo, Microsoft’s tough new search dude, is expected soon. I enjoyed JR Raphael’s “Microsoft Bing Would Bring New Life to Old Domain.” You can read the story here. I found the history of the domain name interesting. Microsoft’s approach to Bing will become clear when Steve Ballmer demos the new system at the D Conference. (D means “digital” for the Wall Street Journal, owner of the show.) With the turnover in owners for Bing, let’s hope this use of the domain sticks.

Stephen Arnold, May 27, 2009

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