Autonomy and Social Media
May 28, 2009
Exalead, according to my search archive, was the first vendor out of the blocks with a social search function. You can find that system on the Exalead Labs’s Web page here. I recall a demo from IBM several years ago in which social network analysis of content was featured, but I have a tough time keeping track of what trend Big Blue surfs from quarter to quarter.
Now Autonomy is now in the social game as well. You can read Phil Muncaster’s “Autonomy Launches Social Media Analysis Tool” here. The new system is called Autonomy Interwoven Social Media Analysis, which like other Autonomy’s products integrates the IDOL technology.
For me, the most interesting part of the write up was:
The technology uses clustering, pattern matching techniques and probabilistic modeling to understand sentiment, and can present marketers with a richer and more contextual set of data than traditional keyword spotting tools may be able to, according to Autonomy.
You can locate more information at www.autonomy.com.
Stephen Arnold, May 28, 2009
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2 Responses to “Autonomy and Social Media”
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Analysing SM is not new, neither with clusters, etc. Added value on SM strategy needs to process SM so relevant responses to user’s conversations parsing relevant products, services and info can be automated.
I agree with Angel, it sounds nothing more exciting than just using existing search engine techniques on data gleaned from social networks – I doubt whether anything is actually being “understood” by the technology.