Bing the Name Called Bob by TechRadar
May 28, 2009
One more dark morning and a delightful flight to Washington, DC. I was quiet until I read TechRadar’s “Tech Product Names Suck. Bing Blows” here. (The ComputerWorld reporter who asked yesterday me about Microsoft’s newest search engine called it Kumo. I call the Google challenger Bing Kumo, which is the best of both worlds.) When I read TechRadar’s article, I laughed. TechRadar said:
You’ve also got to wonder what they were thinking of when they chose Bing, because the four things that immediately spring to mind are Yahoo, the late Bing Crosby, Chandler from Friends and the bar in the Sopranos. Does Microsoft really want us to think of an ailing search provider, a long-dead crooner, an actor with addiction problems and a mafia strip club whenever we think of its search engine?
Keep in mind that I am pointing to a TechRadar story about the name “Bing.” Nothing more. When I hear the word Bing, I think of cherries, the phrase “bah dah bing” and the YouTube video, Bing the Guinea Pig.
Stephen Arnold, May 28, 2009
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