Connotate Update
May 30, 2009
Connotate is a content aggregation service. Two days ago a reader sent me a link to a story about Connotate on the MyCentralJersey.com Web site. The article “New Brunswick Software Company Tracks Web Info for Clients” here by Jared Twasser was informative and provided an interesting insight into the nine year old company. Mr. Twasser wrote:
Molloy [a Connotate senior manager] said Connotate’s technology is different than search engines, such as Google, that scour the Web searching for keywords. “What we do is we’re able to understand a page at a much deeper level,” he said. “We’re able to understand a page on an element level, not just the whole page, but we can understand objects on the page.” The system works because the user can train the software to find specific information … such as prices, job postings or press releases — on a given Web site. The software was developed at Rutgers University and the company was founded by two Rutgers professors and a former research programmer in 2000.
I found this interesting for two reasons. The notion of understanding content is very much in the news with the firestorm of articles about Microsoft’s smart search system Bing. Second, the idea for parsing content in almost a decade old. More information about the Connotate system is here.
My question, “What is new about Bing’s parsing?”
Any answers, gentle readers.
Stephen Arnold, May 30, 2009
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good job MyCentralJersey.com