Bing Gets Converted to Apple
June 9, 2009
I was caught by surprise when I read the Cnet story “New Microsoft Bing Ads Fall Short of Appleness” here. Microsoft Bing is aimed at Google. Apple doesn’t figure in the Bing ads in my opinion. Chris Matyszczyk wrote:
In the attempt to make Google seem like the old, nasty, hairy-nostriled IBM to Bing’s cute little Granny Smith, the Bingers mislaid the one thing that made Apple’s communication so powerful: the simplicity. Oh, come on, you didn’t know that Bing is trying to be the Apple of search? No one told you? It’s there in the ads. You just have to search a little.
I must admit that the hooking of Apple into the anti Google ads from Bing had not crossed my mind. If consumers muddle Bing, Apple, and the GOOG, the brand message may be even harder to get across. Mr. Matyszczyk provides links to the Bing ads, which is useful.
Stephen Arnold, June 8, 2009
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