Bing Rings the Gong

June 17, 2009

Search Engine Watch, a publication that covers the whizzy world of search engine optimization, ran a useful article by Nathania Johnson. The article consisted of three charts. The first showed the Google with 63 percent of the search tallied by Nielsen MegaView Search. (Quite a service, MegaView.) Microsoft’s share for the May 2009 data pegged them at a 10 percent share.

The other two charts showed a bump for Bing.com in June 2009’s partial data. Ms. Johnson wrote, “But Bing’s early June launch shows early promise for Microsoft’s new “decision engine.” When I looked at the chart, I saw some upward lift but the share was modest. The third chart didn’t speak to me. I kept looking at the big gray block that represented the Google. The other blocks looked modest.

Anyway, Search Engine Watch gives Bing.com a positive spin with the MegaView data. My opinion is that a bump early in a product release is to be expected. I want to see data in six months. But I am an addled goose and not a whizzy Search Engine Watch type.

Stephen Arnold, June 17, 2009

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