The Search Horn of Plenty
June 27, 2009
Bundling is starting to poke its nose into enterprise search. The idea is that one buys and end-to-end solution. Each vendor defines “end”, of course. The customer gets a bundle, in effect, a digital horn of plenty. David Neal’s “Autonomy Launches Social Media Contact Solution” may be a search harbinger of things to come. Autonomy has been among the most agile vendors when it comes to packaging search in ways that strike a chord with customers and journalists. (Keep in mind that the addled goose is not a journalist.)
The release is a module within Autonomy’s Meaning Based Marketing Suite, and brings the web directly into the contact centre, according to the firm. AIMO comprises Autonomy’s TeamSite web content management system, the Optimost advanced analytics marketing solution and its IDOL server platform for search and information processing. The application of web content management and analytics within IDOL means that companies can understand and act on detailed customer input in real time, the firm claimed.
Microsoft, based on rain drops of information falling on the goose pond in Harrod’s Creek, is also in the bundling business. Details of Microsoft’s approach are not as crisp as Autonomy’s package, but the broad outlines are starting to be visible through the torrent of marketing and PR about Microsoft’s search systems.
Autonomy, however, is a trend aware company. Its approach warrants watching.
Stephen Arnold, June 27, 2009
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