Brainware Gets Oracle Certification

July 1, 2009

I found the news story on the Forbes.com site interesting. (I am again puzzled about who wrote what on Forbes.com, so the provenance of this “story” may be Brainware’s ever alert PR department.) Assume that it is 100 percent beef. The headline offers only the tip of an implication iceberg: “Brainware Distiller Receives Latest oracle E Business Suite Certification”. Brainware is a vendor of search and content processing systems. The firm has an end-to-end capability; that is, a licensee can scan, convert to text, and then index with the Brainware trigram technology the content. For the industrious, Brainware provides a method to hook a taxonomy or other controlled term list into the system. What’s remarkable about this announcement is that Brainware is following in the footsteps of Autonomy, the original ace holder in Internet marketing. Here’s why:

Oracle allows third parties to develop for its platform. This type of deal is usually additive. The Brainware approach allows somewhat deeper hooks into the cherished realm of Ellison land.
Oracle is already making it tough to find information about SES10g. Ultra Search seems to be a popular moniker now, but Brainware is at its core a search system with an unusual technology. I wonder if this deal is a prelude Oracle’s finally making an effort to get search and content processing technology that is affordable, integrates with Oracle stuff, and works reasonably well.
Brainware, already a player in legal document publishing, has found a way to put its search nose into a number of potentially lucrative Oracle customers’ cook outs. Other search vendors may want to rethink their Oracle strategies.

I am eager to see how this plays out with the Oracle sales machine.

Stephen Arnold, July 1, 2009

Written by Stephen E. Arnold · Filed Under Uncategorized

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.