Endeca and Sigma Aldrich

September 4, 2009

Update: September 3, 2009, 8 am Eastern: A happy quack to my associate who located “Sigma-Aldrich and Ingenuity Systems Announce Partnership to Create E-Commerce Search Solution Based on Biological Knowledge“. A tie up focuses on search. With Endeca’s congratulations, it appears that Endeca licensed (maybe partnered with) Ingenuity and / or Sigma-Aldrich. Ergo: Endeca is congratulating itself and using the news release as a way to signal “We are in this health care game too.” Stay tuned because I think the “congratulations news release” introduces a new spin on marketing. Pfizer and other phrama companies have been creative in generating sales. Now search vendors may be learning from those pace setters.

Original Post below:

I reviewed a Reuters’ story / news release “Endeca Congratulates Customer Sigma-Aldrich for Award Winning Web Research Tool, Your Favorite Gene.” The story / news release said that “Your Favorite Gene [is], powered by Ingenuity. A powerful biological search tool, Your Favorite Gene provides scientists access to dynamic gene-based content that they can use to model and evaluate prospective experiments in the context of previously published scientific literature.” Ingenuity Systems offers systems and methods that “researchers to model, analyze, and understand complex biological and chemical systems foundational to human health and disease. The Ingenuity products include pathways analysis software and knowledge bases for life scientists and bioinformaticians, and enterprise knowledge management infrastructure, content and services for leading pharmaceutical and biotech companies.” The story had strong pick up, but I could not find a direct connection between Endeca and Ingenuity. I did find a reference to Endeca’s having some connection to Sigma Aldrich. In short, as I chased down the companies mentioned in the story, I found the item somewhat mysterious and different from the routine company news releases I scan each day.

Stephen Arnold, September 3, 2009

Comments

2 Responses to “Endeca and Sigma Aldrich”

  1. Kenneth on October 11th, 2009 5:45 pm

    Super info! I

  2. Kenneth on October 14th, 2009 8:27 pm

    I use press releases daily…I can

  • Archives

  • Recent Posts

  • Meta