Windows 7 Talking Points – Foreshadowing the Fast ESP Push?
September 10, 2009
I read with interest Apple Insider’s “Microsoft Unleashes Retail Talking Points Attacking Linux, Macs”. The article summarizes one tactic in marketing Windows 7 when it ships. For me the most interesting segment in the article was:
BestBuy and other retail employees can earn a $10 copy of Windows 7 for completing the training. The training course attacking Linux has been covered by other sources, including Overclock.net, where one reader commented, “I think I now know why, when I enter BestBuy, the employees say the odd lies that they do.” Microsoft is also publishing a series attacking Macs, and AppleInsider has obtained the first screenshots publicly published of this training series for retail employees. The first page of the course, outlining its “objectives,” says customers get “a lot more computer with a Windows-based PC than a Mac,” that PCs run more software programs and “come in a wide variety of colors and configurations,” and claims that “customers have less to learn to get started with a Windows 7-based PC.”
The thought I had was, “Will Microsoft use a similar method moving the Fast ESP search system? My hunch is that the company will combine talking points with financial incentives. Losing the enterprise search sector could have a negative impact on the company.
Stephen Arnold, September 10, 2009
Comments
3 Responses to “Windows 7 Talking Points – Foreshadowing the Fast ESP Push?”
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Hi Stephen,
you’re a bit late, MS are already marketing Fast ESP and having dropped the price by 90%, I suspect they will rappidly gain market share, especially when comparing prices with the like of a Google Search Appliance.
We’re looking at US$150K+ vs US$700K+, the former, Fast, the latter GSA and that’s not even apples with apples, as the GSAs are so expencive we can’t even contemplate the same scale.
And I’m in no way slagging the GSAs, they’re a brillient appliance, but for your average SMB (particularly if you’re already a MS shop) the decision is a no-brainer.
I just can’t wait to see what they do with the SharePoint 2010 and Fast ESP integration.
Just my 2c.
Later’ish
Craig
Craig, nowish,
I don’t do news. I recycle content. I am delighted that I had old information about Microsoft’s price cutting. Keep me up to date and post the real news. I sure don’t do it.
Stephen Arnold, September 10, 2009
Hello!
Will be FAST integrated into future versions of MS SQL server ?
Thank you!