Brainware into Enterprise Content Management
September 17, 2009
Another search vendor has heard the siren call of enterprise content management. Brainware is an end-to-end content processing company. The news story “Perceptive Software, Brainware Partner to Offer Best of Breed Accounts Payable ECM Solution” talks about a tie up between two companies eager to convert content management pain into financial gain. For me, the most interesting comment in the write up was:
he partnership with Brainware allows ImageNow to integrate with one of the leading Intelligent Data Capture vendors in the accounts payable space and leverage their technologies to create an immediate return on investment (ROI). Being able to integrate with Brainware provides Perceptive Software customers and prospects with a robust document processing solution that offers data capture, extraction, validation, routing and approval, as well as archiving and posting into Lawson, Oracle, SAP and various other ERP systems. “In Brainware, we’re partnering with a company that offers powerful classification, extraction, and search capabilities on a single platform,” said Chuck Kingston, accounts payable solutions manager, Perceptive Software. “This allows us to focus on what we do best, which is providing our customers a wide breadth of ECM solutions for their needs in AP.”
I have a different view of Brainware, but I don’t monitor the company too closely. I do know that its telemarketing approach to qualifying sales and making sales has been helpful. My view is that a niche content processing player is targeting another niche with enterprise content management. Niches can payoff. Will the move work for Brainware, its scanning, workflow, and n-gram technology? I don’t know. I think that ZyLab will watch the deal closely.
Stephen Arnold, September 17, 2009
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