Upping the Ante in Real Time Open Source Monitoring
September 22, 2009
ReadWriteWeb’s ReadWriteStart ran a thought provoking profile on September 21, 2009, “Robo.to: They’re Watching the Social Web in Real Time – But Will It Pay?” You will need to read the original article. I want to highlight one segment of Jolie O’Dell’s write up and then offer a comment. Ms. O’Dell wrote:
Robo.to is an app that allows users to create soundless, 4-second video clips. These can be used as video avatars, sent as social-web calling cards, attached to all manner of links or geographical data, or simply updated with a line of text as one would update any other status-based message service. Of course, the videos and text can be automatically forwarded to the usual lineup of social networks. What the newly launched TV mode allows for is topic-based surfing of all Robo.to content. “It allows you to watch hashtags,” Flemings explained. “As bits of content bubble up, you can follow that along with the video posts. Users go into TV mode through search or by clicking on a topic. People tend to lost about half an hour when trying this out, because it’s fascinating to watch what people are doing.”
My view is that this type of content innovation is important for three reasons:
First, the volume of social content in video form is going to increase. Right now, accessing that information is a new challenge to innovators and entrepreneurs. Second, the fact that I love print is irrelevant. The mini-video format is going to be a big deal. I watch young people with a Flip or an iPhone 3GS making videos. The writing is on the wall and even I see it. Third, the current access tools have not been optimized for large flows of these video content objects. This means rapid evolution and opportunity.
Just my opinion which was triggered by Ms. O’Dell’s timely work. A happy quack to her.
Stephen Arnold, September 22, 2009
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