Guha’s Most Recent Patent: Enhanced Third Party Control
September 24, 2009
I am a big fan of Ramanathan Guha’s engineering. From his work on the Programmable Search Engine in 2007 to this most recent invention, he adds some zip to Google’s impressive arsenal of smart methods. You may want to take a look at US 7,593,939, filed in March 2007, a few weeks after his five PSE inventions went to the ever efficient USPTO. This invention “Generating Specialized Search Results in Response to Patterned Queries”
Third party content providers can specify parameters for generating specialized search results in response to queries matching specific patterns. In this way, a generic search website can be enhanced to provide specialized search results to subscribed users. In one embodiment, these specialized results appear on a given user’s result pages only when the user has subscribed to the enhancements from that particular content provider, so that users can tailor their search experience and see results that are more likely to be of interest to them. In other embodiments the specialized results are available to all users.
What I find interesting is that this particular method nudges the ball forward for third party content providers so certain users can obtain information enhancements. The system makes use of Google’s “trust server,” answers questions, and generates a new type of top result for a query. The invention provides additional color for Dr. Guha’s semantic systems and methods which nest comfortably within the broader dataspace inventions discussed at length in Google: The Digital Gutenberg. For a more detailed explanation of the invention, you can download the open source document from the USPTO or another US patent provider. When will Google make a “Go Guha” T shirt available. Oh, for those of you new to my less-than-clear explanation of Google’s technology, you can find the context for this third party aspect of Google’s PSE and publishing / repurposing semantic system in my Google Version 2.0, just click on Arnold’s Google studies. This invention makes explicit the type of outputs a user may receive from the exemplary system referenced in this open source document. This invention is more substantive than “eye candy” user experience as defined by Microsoft and light years ahead of the Yahoo “interface” refresh I saw this morning. The Google pushes ahead in search technology as others chase.
Stephen Arnold, September 23, 2009
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One Response to “Guha’s Most Recent Patent: Enhanced Third Party Control”
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Do you think think the patent you describe from 2007 is Google Subscribed Links (part of Coop) or something different?
From what I read, the “subscribe”, “enchance” and “iframed” content all sounds familiar with Subscribed Links.