Oracle Upshifts from Search to Enterprise Application Documents

October 14, 2009

The source – Earthtimes – struck me as an unusual one. I wanted to capture this reference before I fly to England, the country with a less than stellar ambiance. The headline that snagged my attention was “Oracle Announces First Comprehensive Approach to Enterprise Application Documents”. I read the story which seemed to be written by a person unfamiliar with the notion of text without dot points. The phrase “Enterprise Application Documents” was unfamiliar to me. I think – and I may be wrong about this – is that EAD refers to a mash up of information in various enterprise systems. When I thought about the announcement, I realized that Oracle wants to get into the enterprise publishing game with Hewlett Packard, MarkLogic, and IBM.

For me, one of the quotes seemed to describe the same wonderful world of information access that many firms are promising customers:

“We are always looking for ways to make Oracle Applications even more powerful, easier to use and simpler to maintain,” said Steve Miranda, senior vice president, Applications Development, Oracle. “Our approach to integrating Enterprise Application Documents into Oracle Applications helps our customers accelerate their business processes within CRM and ERP, find the documents they need faster and manage these documents more efficiently and effectively.”

“Easier” and “simpler to maintain” are highly desirable. In my experience, the word “oracle” does not evoke either term. The article includes a number of links to Oracle information sources. These can be useful because Oracle’s Web search system offer befuddles me.

Stephen Arnold, October 14, 2009
Published without the slightest compensation from Oracle. Sigh.

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