Will UK Ad Probe Poke the Big Dogs?

October 19, 2009

I learned on Friday that the UK’s Office of Fair Trading was “deepening it probe into the online targeting of advertising and pricing”. The story I saw was on a ZD Web log. The probe seems to be a broad one. Will the net snag Google? If it does, the company has one more legal hassle to address. How many little people rendered Gulliver helpless? How many lawyers will it take to trip the Google? What about Microsoft and its renewed ad activity? Will the OFT ding Bing? And, Yahoo? Yahoo is Yahoo.

Stephen Arnold, October 19, 2009

This is not an ad. It is a freebie. Gnarf.

Written by Stephen E. Arnold · Filed Under Business strategy, Google, Legal matters, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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