User Generated Video Stats

October 26, 2009

The flawed world of video search is getting bigger and quickly. Good news for companies able to index rich media are these data. You will want to buy the full research study described in “User Generated Video 2005 – 2008: Mania Meets Mainstream”. Conducted in 2007 and published in 2008, I think the data may be stale, but I found the data useful as a benchmark. (I was curious about an “old” item turning up as news in my newsreader, but not sufficiently curious to research the odd time delay.)

For me, the interesting data points were:

  • It’s estimated YouTube added 831,147 videos to its library in 2007 (net of all video removals). Note: this figure is close to the one million videos uploaded each day to Google that I heard at the end of 2008 from a person who seemed to have some confidence in his research capabilities.
  • The market grew by an estimated 70% in 2007, up from a total 13.2 billion views generated in 2006. Note: seems like a robust figure which may be getting a boost from mobile devices with video capability.
  • The market is forecast to grow at 52% in 2008, and reach 34 billion views, as indicated by straight line linear regression analysis of current market data. Note: this is spreadsheet fever, but a number is a number.

In terms of search, I think current video search struggles to keep pace with the flow of content. To locate videos, the same query must be run across different services.

For more current information about the volume of video transfered by Google, read “YouTube Gets Record 10B Video Views“. Yep, 10 billion. That’s a number too.

Stephen Arnold, October 26, 2009

Social Security needs to know that I was not paid for this write up.

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