Texas Tribune Taps Donations for New Online Content
November 7, 2009
When I worked at the Courier Journal & Louisville Times Co. in the 1980s, out databases generated revenue and turned a profit. I read with interest “Texas Tribune’s Launch ‘Just the Beginning’ of Databases, What’s to Come”. The main idea is that a newspaper is creating online “databases”. For me, the key passage in the write up was:
The site, which is being underwritten with tax-deductible donations and has received foundation grants from Houston Endowment and the John S. and James L. Knight Foundation, is partnering with six television stations in large and small markets throughout the state to share content. Texas Tribune political reporter Elise Hu plans to go on television in Dallas and Waco in the next week to help further promote the site.
I suppose it is easier to seek grants and donations than create a product for which people will pay. I guess I am old fashioned. I liked the online approach of the Courier Journal, an approach that did not require third party subsidies.
Stephen Arnold, November 7, 2009
A gift to the newspaper mavens who read this blog. Hear that, Food & Drug Administration?
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