Bing Two Is Delivering Search Applets
November 12, 2009
I read several of the write ups about Bing.com’s new features. The impression the features made upon me is that Bing.com is shifting from search to presenting information via search applets. The queries for travel generate a page that is less about relevant information and more about an interactive travel application. I can see how the service would be useful to someone who did not travel. For me, training wheels get in my way. I want a lean, mean search machine, not features and functions that can shift me off point.
There’s a useful summary of the new features in the ITWire story “Microsoft Launches Bing’s ‘Next Chapter‘”. With my discovery, reported on Sunday, November 8, 2009, that the Microsoft Fast search interface is essentially the Bing interface, I think that the idea of search results as search apps will give some vendors pause. However, the engineering work necessary to take Intranet content and make that information behave like Bing 2.0 may get customers into the sauna. If too hot, those customers will head for a more comfortable place.
My hunch is that Microsoft’s Bing-ified Fast ESP will capture market share. Eye candy and price may give Microsoft an edge in the Intranet search market. Once the product is up and running, those users may start looking for less cotton candy and more search beef.
I am looking forward to the “new” Fast ESP and the push and pull in the search marketplace in 2010. Will search apps triumph? Will systems that deliver relevant results without a hassle triumph? Tough call for me.
Stephen Arnold, November 11, 2009
The Trustee Program at Justice is waiting for me to disclose that no one gave me money to point out that technical eye candy may not do the search bailiff’s job.
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