Google and Artificial Anchors
November 20, 2009
Folks are blinded by Chrome. What might be missed is what’s often overlooked—Google’s plumbing. Once you have tired of the shiny, bright chatter about Microsoft’s latest reason for its fear and loathing of Google, you may want to navigate to the USPTO and download 20090287698, “Artificial Anchor for a Document.” Google said:
Methods, systems, and apparatus, including computer program products, for linking to an intra-document portion of a target document includes receiving an address for a target document identified by a search engine in response to a query, the target document including query-relevant text that identifies an intra-document portion of the target document, the intra-document portion including the query relevant text. An artificial anchor is generated, the artificial anchor corresponding to the intra-document portion. The artificial anchor is appended the address.
The system and method has a multiplicity of uses, and these are spelled out in Googley detail in the claims made for this patent application. In this free Web log, I won’t dive into the implications of artificial anchors. I will let you don your technical scuba gear and surf on the implications of artificial anchors. Chrome is the surface of the Google ocean. Artificial anchors are part of the Google ocean. Big, big difference.
Stephen Arnold, November 21, 2009
I want to disclose to the USPTO itself that no one paid me to be cryptic in this article.
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One Response to “Google and Artificial Anchors”
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I didn’t (don’t) like this idea very much because of the possible impact on the business side of a website, including: Loss of revenue from ads placed in the most prominent place on the page (usually at the top) and loss of branding…
There is no telling where someone could land on your page or if they will ever scroll back up to see what your site is, what your logo looks like what else you have to offer, what services you provide, or what advertisements you display.
So, I wrote a script that should keep visitors landing on the top of the page and posted it on my website for site owners who would like to use it.