Axel Springer Plans to Rewrite 30 Years of Online Revenue Evidence
December 9, 2009
Want a memorable passage to tattoo on your tummy? Now I think only the hip traditional journalists and publishers will embrace the needle. Here is the segment from the Gray Lady’s “Publisher Lays Out Plan to Save Newspapers”:
What kind of content would come at a cost? Any “noncommodity journalism,” Mr. Keese said, citing pictures of Prime Minister Silvio Berlusconi of Italy cavorting poolside with models at his villa in Sardinia — published this year by the Spanish daily El País — as an example. “How much would people pay for that? Surely €5,” he said.
The phrase “non commodity” is not applicable to online information. I would suggest “must have” content. Furthermore, motes of info trivia won’t generate much money. What makes money online is aggregation, scale, and data that answer even the most poorly formed query.
Axel will burn rubber trying to make progress. I think the springs will break under the pressure. Note: the Guardian, recycled the New York Times’s story here. That’s what bloggers do. Don’t tell Mr. Murdoch. He believes in “real” journalism. Fox-y business mogul.
Stephen Arnold, December 9, 2009
Oyez, oyez, the goose wrote this for nothing. I am not sure what US government agency is providing oversight for free articles about big companies about to enroll in the school of hard knocks. Maybe the National Science Foundation?
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