Google Paper and Fast Flip
December 17, 2009
Navigate to Google Labs and fiddle with Fast Flip. The idea is that Google is once again making itself work like paper. No trees die and maybe newspapers and magazines will live. If you want an explanation of Fast Flip, you can get a useful summary in the story “Google adds New Media Partners to ‘Fast Flip’”. The obvious point is that Google is trying to help some companies survive the economic downturn. There are some other explanations as well. Are these alternates as benign? Depends on point of view I presume. Does Google need intermediaries between its paper and the readers?
Stephen E. Arnold, December 17, 2009
A disclosure. This is a freebie. I will email this fact to the House Leadership Offices, an outfit that does fast flips and consumes traditional paper.
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