Google and TV
December 20, 2009
Short honk: With NBC in the Comcast camp, network television is disrupted. Two different outfits have spoken with me about Google’s technical capabilities in “television”. That information is buried amidst Google’s technical math speak. I can direct the two or three readers of this Web log to the image below and ask a few questions, which I don’t plan on answering. I wrote briefly about Fast Flip and neglected to put in a link that explains the number of Google partners for the service. You can get the details in eBrand’s “Google Adds 50 New Media Partners To “Fast Flip” Online News Project.” Note the “mobile version” link.
Now let’s do some of that B school and law school hypothetical stuff. Here’s an image from Google News, December 19, 2009, about 1 pm Eastern:
Notice the three “red” blobs. In my opinion, those are metaphorical drops of blood from the wounds that Google is about to inflict on the TV satraps.
Now the media survivability questions:
- What happens if Google generates a list of links to current videos that match a user’s history and other data?
- What happens when the post 1994 crowd uses mobile devices as their primary means of obtaining video content?
- Who can monetize these services?
- Have you seen Google TV?
If you don’t know the answers to these questions, you may want to do some Google technical paper reading. The “Sergey and Larry eat pizza” non fiction studies of Google may not nail the correct answers these questions.
Stephen E. Arnold, December 21, 2009
I wish to report to the Federal Bureau of Prisons, where some crazed and now unemployed media mavens may end up unless they plan for a new career, that this post is a free, public-service questionnaire.