Toktumi Forced to Learn How to Surf
December 27, 2009
Short honk: Gigaom provides a “surf or die” example in “When Google Attacks: Toktumi’s Tale”. The write up summarizes what a mobile phone gizmo maker did to stay in business when Googzilla strolled into its market. Interesting example of scrambling on a digital surf board. Key sentence for me?
Sisson managed some of this by using Google’s own services to help expand his business. Reasoning that potential Google Voice customers would search for the term on Google, he bought a Toktumi ad against Google Voice searches. He said the whole experience actually helped Toktumi because it educated consumers and businesses about the benefits of a hosted PBX. It doesn’t hurt that Toktumi lets users bring in their existing telephone numbers, rather than assigning them one.
Better than drowning.
Stephen E. Arnold, December 27, 2009
No one paid me to write this. I think I have to tell the poobahs at TRICARE Management, who do care._
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