Christmas Cheer for Advertisers in 2010
December 28, 2009
Google has some Christmas cheer for advertisers… maybe early in 2010. One of my favorite Googlers, Ramanathan Guha, father of the programmable search engine, has teamed with a gaggle of Googlers to invent “Query Identification and Association.” The invention is a clever one, and it may address some of the shortcomings in US0046314. Advertisers want to get their ads in front of folks who have an interest in their products and services. The Guha gang has figured out to improve ad matching using some algorithmic magic, semantic seasoning, and Google’s brute computational cruncher. You can read about the method for improving ad matching to a user’s query before the user creates a query in US2009/0319517. Filed in June 2009, this puppy jumped from the USPTO’s processing machine on December 24, 2009. I thought DC was shut down for Christmas, but not the USPTO! Fish & Richardson, one of the Google’s go-to patent outfits, explains the invention this way:
Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.
So clear. For me, the net net is simple: better ad matching means happier advertisers. Happier advertisers spend more money on Google ads.
Stephen E. Arnold, December 28, 2009
Oyez, oyez, I feel compelled to tell the USPTO that no one paid me to praise their Christmas eve work.
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
