Microsoft and Yahoo, The Challenges
February 21, 2010
eWeek, once one of the big dogs in the Ziff Communications kennel, ran the story “Microsoft, Yahoo Face Integration Challenges, Analysts Say” on February 20, 2010. No kidding? I set this short write up aside because I was not sure how to comment on the analysis by the analysts. I decided to point out the challenges expressed in the article even those these were scattered and not grouped to make explicit that Microsoft and Yahoo have some challenges ahead. Here goes:
- Nine months to achieve integration, full shift by 2012
- Microsoft’s ad system is ready to tackle the Google in hand-to-hand combat
- Combined market share about 30 percent. Google’s market share is 65 percent of US market, maybe more so that’s like a handicap in golf, right?
- Yahoo’s hot search features will add lift to Bing. What about Bing’s UX?
My thought? We will know at the end of 2012 if not sooner. If this flops, what is Plan B? Lots of assumptions, lots of challenges. No Plan B. Even Alexander the Great had a Plan B until he fell ill and died.
Stephen E Arnold, February 22, 2010
Nope, no one paid me to write about Alexander the Great. Ah, a disease. I must report getting no dough for this short item to the NIH?
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