The Brainware Dolphin Combo
March 1, 2010
I was clicking around for information about the killer whale who killed. One of the links shot me to a page about dolphins and on that page was a link to “a top provider of business process optimization and information lifecycle management for customers using SAP.” A few more clicks and I landed on the Brianware Web site with this item: “Dolphin and Brainware Delivery SAP Invoice Automation Solution to Global Manufacturer.” Brainware backlinked to Dolphin, a company with the tagline “Smart Adaptable Proven.”
I scanned the story and the main point struck me as embedded in this passage:
The [Brainware-Dolphin] solution will automate the processing of several hundred thousand invoices per year for the customer’s European Operations. Dolphin, which helps companies with SAP environments run business processes and information lifecycle management solutions better and smarter, will provide the customer with its unique SAP-certified invoice ingestion and process tracking platform along with implementation and ongoing support services.
SAP is one of my tracking companies. I think its actions provide some indication of how other large, IBM-inspired software companies will be coping with the global economic slow down. This deal may be part of SAP’s effort to get back on the growth track by creating more affordable offerings. See “SAP Ecosystem: Going Direct for SMBs.” My question is, “Which outfit is the killer whale?”
Flash back five or six years, and I think SAP would have built this type of system. Today, SAP may not have the time, money, or market opportunity. Companies like Brainware and Dolphin are able to fill the gap. Brainware has a search engine, and I thought there was a search vendor called Dolphin at one time. Lost track of who does what with the repositioning underway in the enterprise software sector.
Interesting how a search for a killer whale provided some insight into how companies with quite unusual names can surface unexpected insights in the opportunities created by leviathans who may be losing vigor. By the way queries for “dolphin” and “Brainware” turn up some very unusual hits in both Bing.com and Google.com. Naming companies is a difficult task I have found.
Stephen E Arnold, February 27, 2010
Nope, no one paid me to write about dolphins, brains, or whales. I think I report non payment to the directory of the National Zoo, a fine institution despite some glitches in animal care.
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