Cisco Throw Down: Accelerating the Internet
March 11, 2010
I keep track of the network hardware folks, but I don’t write about them in Beyond Search. Most of my readers are interested in search, content processing, and electronic information. I am pretty confident about what my readers want because I only have two or three readers. One is my assistant and the other two people are actually Internet café terminals I hacked to get my RSS feed. So, I’m unpopular. No problem for the addled goose in rural Kentucky.
I read “Cisco Shows Off Super Router” and because the article gets close to what will be an interesting front in the traditional networking sector’s battle with Google. Yep, I know. Google is a search and advertising company. Save that for the search engine optimization crowd and the azure chip crowd.
The core of the story is the statement allegedly made by John Chambers, Cisco CEO:
“Video is the killer app,” Chambers said. “Video brings the Internet to life.”
The idea is that textual information is yesterday. He is right even though I hate to see the end of an era. I regret the loss of mainframes and the wonderful revenue stream those gizmos delivered to me, but time moves on.
What the article triggered in my thinking was that Hewlett Packard and Cisco had a love spat. Now Cisco is going to find itself going where the money is, and that means into traditional telco land. The problem is that the Google with its own home brew telecommunications capabilities, the stuff it has acquired, and the technology in which it invests is going to a much larger factor in Cisco’s future. I think that may be bad news for Cisco and for some telcos. The reason is that the Google is pushing toward efficient, automated, lower cost methods.
To learn about one of Google’s little adventures, check out my KMWorld column about a company with “wireless networks that simply work?. Who will win the next series of battle in this coming collision of Google and outfits allied with traditional telecommunications companies? I don’t know, but I wager that the “real” consultants, the poobahs, mavens, and self appointed experts will discover this skirmish soon enough.
Stephen E Arnold, March 11, 2010
I was paid for the KMWorld article, but I was not paid for this reference to the KMWorld article. So, this write falls into the category of shameless marketing and self promotion. I love it.
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