Google Flat: Is the Microsoft Kryptonite Weakening Google?
March 11, 2010
Web search share data are subject to the old plus or minus gambit. A share of 60 percent could be 50 percent or 70 percent, maybe more, maybe less. Most write ups skip the details of method, variance, and any “shaping” done to create a nice, tidy report.
But Web share data are fun. Navigate to “Bing Gains US Search Market Share for Ninth Straight Month” and join in the game. Here’s the passage I found interesting:
February was the ninth consecutive month of slight gains in search share for Bing, which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.
That is some pocket change. The payoff has been a jump from “11.5 percent in February from 11.3 percent in January, the Web analytics firm [comScore] said.” Maybe Microsoft has found a way to suck the juice from Google with Bing-flavored Kryptonite?
Stephen E Arnold, March 11, 2010
No one paid me to write this. With the cost of that 0.2 jump in mind, I know I have to report this to the Department of Treasury, which does understand money and its value.
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