Perhaps Facebook Is Real Trouble for Google?

March 17, 2010

A happy quack to the readers who sent me links to the story, which if accurate, is big deal. I read “Facebook Tops Google As Most Visited Site in U.S. Last Week.” For me the most interesting comment in the write up was:

We saw hints that this milestone would come. Facebook beat Google for the first time in single day traffic on Christmas, followed by New Year’s, Valentine’s and some recent snow days. The social network also was the top place to go to discuss all thing Winter Olympics. Facebook also saw a 10% increase in search volume query in the month of February, a month when most search engines saw their query volume decline.

From intermittent spikes to a steady climb, Facebook appears to be out Googling Google in the traffic department. Will Google regain its lead? If the Google continues to suffer pecks from legal eagles and self inflicted wounds like the Buzz service, the odds may be getting longer.

Facebook makes finding information easy. Just ask your friends. The search box may be inappropriate for some Web users. Is this a trend? Nope. I want to wait for several months of usage data to accrue. Maybe the math club is losing out to the more popular folks?

Stephen E Arnold, March 17, 2010

Free. i mention data. I will report non paid writing to the Census Bureau.

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