Google Becomes a Noun Again!
March 22, 2010
ReadWriteWeb’s “Rulers of the Cloud: Google Becomes the Cloud, Search Is a Feature” may make high school English teachers wince but Google has moved from proper noun to verb to noun. From a trademark and brand name point of view, the morphing of the word “Google” could be good news or bad news.
For me, the most interesting comment in the write up was:
The shortest way to describe this is that Google is no longer a verb. It’s becoming a noun. Not just the few clicks to find information, but the information itself and the experience surrounding it.
Xerox took a militant approach to the word “xerox” as a general purpose descriptor of photocopying. Will Google attack or just let language take its course?
Stephen E Arnold, March 22, 2010
No compensation for this short item. I think legal hassles have to go to the ever efficient USPTO. Would you not agree?
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