The UK Guardian Does Software
March 29, 2010
Short honk: I found the factoid that “100,000 Buy Guardian App” interesting. According to the news story in The Post, “Introduced in mid-December, the £2.39 app has been downloaded more than 100,000 times.” This works out to about $5.00 US for a revenue flow of $500,000. For me the most interesting comment was:
Moore [Guardian executive] admitted that the Guardian was relatively late to market with its app, but said he felt its delay had been rewarded by its popularity. He said it had taken time to design an app that would, in his words ‘‘delight’’ the audience. Before the iPhone, he noted, it was virtually impossible for any media company to deliver a compelling experience through mobile phones.
Ah, “late to market” and “delight”. Yes.
Now the question racing through my addled goose brain is, “How much did it cost to develop the applications?” Once I have this information, I want to know, “What is the cost going forward to enhance the application?”
Stephen E Arnold, March 29, 2010
No pay for this one. I will report this sad state of affairs to the Bureau of Labor. I could go for the child labor angle but I am going to be 66 years old. Sigh.
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