AIIM Report on Content Analytics
March 30, 2010
A happy quack to the reader who sent me a link available from the Allyis Web site for the report “Content Analytics – Research Tools for Unstructured Content and Rich Media”. If you are trying to figure out what about 600 AIIM members think about the changing nature of information analysis, you will find this report useful. I flipped through the 20 pages of data from what strikes me as a somewhat biased sample of enterprise professionals. Your mileage may vary, of course. One quick example. In Figure 4: How would you rate your ability to research across the following content types on page 7, the respondants’ data are pretty good at search customer support logs. The respondents are also confident of their ability to search “case files” and “litigation and legal reports.” My research suggests that these three areas are real problems in most organizations. I am not sure how this sample interprets their organizations’ capabilities, but I think something is wacky. How can, for example, a general business employee assess the ease with which litigation content can be researched. Lawyers are the folks who have the expertise. At any rate, another flashing yellow light is the indication that the respondents have a tough time searching for press articles and news along with collateral, brochures, and publications. This is pretty common content, and an outfit that can search “case files” should be able to locate a brochure. Well, maybe not?
There were three findings that I found interesting, but I am not ready to bet my bread crust on the solidity of the data.
First, Figure 14: What are your spending plans for the following areas in the next 12 months?. The top dog is enterprise search – application. This should give some search vendors the idea to market to the AIIM membership.
Second, respondents, according to the Key Findings, can find information on the Web more easily than they can find information within their organization. This matches what Martin White and I reported in our 2009 study Successful Enterprise Search Management. It is clear that this finding underscores the wackiness in Figure 4, page 7.
Finally, the Conclusion, page 15 states:
The benefits of investment in Finance and ERP systems have only come to the fore with the increasing power of Business Intelligence (BI) reporting tools and the insight they provide for business managers. In the same way, the benefits of Content Management systems can be much more heavily leveraged by the use of Content Analytics tools.
I don’t really understand this paragraph. Finance has been stretched with the present economic climate. ERP is a clunker. Content management systems are often quite problematic. So what’s the analysis? How about cost overruns?
I tucked the study into my reference file. You may want to do the same. If the Allyis link goes dead, you can get the report directly from AIIM but you may have to join the association.
Stephen E Arnold, March 31, 2010
Like the report, a freebie.
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