Oracle Updates Its Enterprise Publishing System

May 25, 2010

I know that the world outside of Harrod’s Creek, Kentucky, believes that Oracle is a database company. I have pointed out that the company has done its best to baffle geese like me, particularly with its search technology.

I wanted to call your attention to a news item that has not been picked up and bruited far and wide. The write up’s title is “Oracle Introduces Oracle Documaker 11.5.” The upgrade pushes Oracle into the rarified air breathed by Hewlett Packard, StreamServe, Mark Logic, and a handful of other companies.

Forget desktop publishing and Web content management. These systems and Oracle’s deliver industrial strength document generation from repositories, business logic, and assorted bells and whistles unheard by the InDesign crowd.

Among the new release’s features are:

Support for Microsoft Word as an authoring tool
A rules-based system so content can be repurposed
Multiple output options, including hard copy and Web pages.

Will Exstream Software, InfoPrint (a brand new identify is coming and new features from what I hear), and Mark Logic roll over and die? Not likely, but Oracle seems to recognize that unless it defends this important segment, the company can lose and lose big.

Stephen E Arnold, May 25, 2010

Freebie

Written by Stephen E. Arnold · Filed Under Business strategy, Enterprise, News, Publishing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.