Barcodes Go Content Crazy
June 3, 2010
With pundits predicting that search is now apps and that metadata will index apps which are really content, I turn to more mundane topics. A case in point is “StickyBits: Attach Unlimited Content to Barcodes On Any Product (iPhone + Android).” I found the write up fascinating. I don’t think too much about barcodes unless I am at the self check out trying to get the barcode reader to recognize blue codes on a blue background.
For me the core of the article was:
StickyBits allows people to attach digital content to barcodes. When those barcodes are scanned (via our iPhone or Android apps), you’ll see all the content that has been attached. What makes us unique is that all this is done in a social and fully open read/write way. Imagine putting a barcode on your business card that when scanned showed your resume. Or put a StickyBits sticker into a birthday card and record a personal video. Then when your friend scans it, they’ll see the video. Take that one step further and have all your friends attach videos to the same card. You’ll also get notified when it gets scanned. It doesn’t just stop there. Something unique and strange is happening with the barcodes all around you. People are scanning soda cans, cereal boxes, beer bottles, etc. and adding digital content to them. Since each unique product shares a barcode, little communities are popping up around each of these products.
The notion of information becoming objects has a barcode bedfellow. And about search? Another challenge it seems. More information about StickyBits is available at http://www.stickybits.com.
Stephen E Arnold, June 3, 2010
Freebie
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