Vivisimo Drifts to Integration and Services
June 29, 2010
I heard about Vivisimo’s Federal Day from a contact in Washington, DC. Like MarkLogic and many other organizations, a company sponsored conference can be more effective than a general purpose trade show. The vendors need qualified prospects, and I think that customer conferences with an open door policy for prospects is an important marketing angle for search and content processing vendors.
Vivisimo has not been on my radar. There has been executive churn which is often a sign that a company is in some flux. You can read about the event in the effusive write up in Vivisimo’s Web log Information Optimized. The story is “Vivisimo’s Federal Day 2010.” The line up of speakers struck me as eclectic, and I am not sure how much search and content processing focus the presentations had. The notion of “information optimization” strikes me as azure chip consultant speak. The phrase is ambiguous. I am not sure what information is, so it is tough for me to know how to optimize something I don’t understand. But I was not there, so hopefully Vivisimo will post the PowerPoint decks or PDF versions of the notes.
Like other companies with roots in a search function, Vivisimo is working hard to find a way to get customers without falling into the “search is dead” quagmire. For me, the most telling comment in the article was:
By the end of the day, with the help of our customers and partners, we had explored the need, the theory and the practice behind Information Optimization. As Director of Product Management I have the benefit of hearing our customer stories daily, but many in attendance don’t have this luxury so it was a great pleasure to see their eye light up with possibilities when hearing each other’s stories. One of my favorite quotes of the day was when an analyst explained the value of their application as “finally it was like the lights were turned on.” The diversity of solutions shown by our customers drove home the enormous potential of this discipline, and the feedback we received will help drive the evolution of Vivisimo’s product and service offerings in the future. What a home run!
A home run is great. Winning for customers and stakeholders is the real yard stick in my opinion.
Stephen E Arnold, June 29, 2010
Freebie
Comments
One Response to “Vivisimo Drifts to Integration and Services”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
Steve, you will be surprised: “Winning for customers and stakeholders is the real yard stick ” that’s exactly what they did