Why Is Google Reminding Us of Its Dominance in Online Video

July 1, 2010

Fresh from its 800 score on the DMCA test, Google seems to be eager to point out how much video it pumps. Navigate to “YouTube Streams 14.6B Videos, 100 Videos Viewed per User.” The numbers are interesting, but frankly I am not sure how the Google flow compares to an outfit like Insight or Time Warner on their systems. Maybe it is apples and oranges because Insight and Time Warner use different technology and make money from their video services. According the write up YouTube accounted for 43.1 percent of all videos viewed online, comScore said June 23.” The write up include some comparative information:

When people weren’t watching videos on YouTube, they were watching them on Hulu (1.2 billion videos), Microsoft Sites (642 million videos) or Vevo (430 million videos) and YouTube court buddy Viacom Digital (347 million videos).

Perhaps the key metric for me is the amount of money Google is making from YouTube. The data in the article are similar to Amazon’s method of explaining how successful its cloud services are. Where are the revenue and cost data?

Stephen E Arnold, July 1 2010

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