Google News and Its Next of Kin
July 3, 2010
Am I the only goose in the pond wondering if Google has become Microsoft. There was the Bing envy. Earlier this year the Buzz gaffe. Now, hard on the heels of the Microsoft bunny muff with the Kin mobile device, Google has grabbed the attention of the blog readers. How did the PR challenged Google manage this? Easy. Google changed its presentation of Google News. Navigate to “Is the Google News Redesign a Repeat of the New Coke Disaster?” I think the reference to Coca Cola’s screw up is incorrect at best? In my view, Google has become careless, a far more interesting development for the company. What’s next? How about telling another country what to do? How about advising publishers to embrace technology? How about emulating the iPhone? Oh, sorry. Google has already done that. The pivotal year for Google was 2006. Since then, downhill slide started. Is its velocity increasing? Don’t look for elucidation in Google Groups. If you want a semblance of the “old” Google News, try this. Go to Google.com/ig. Add the news gadget. Close enough for the goose. Keep in mind, however, that you must be logged in to the GOOG.
Stephen E Arnold, July 3, 2010
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