Mobile Factoid: Bad News for the Moderate
July 4, 2010
Point your browserooni at “50% of All Mobile Data Is Consumed by 6% of Users.” Some interesting factoids reside within the write up. Too bad there is an annoying and fatuous “all” because the data are decidedly narrow. Here’s the passage I noted:
Even for those who have a plan, the majority are paying for a service that they’re not even really using. “About 20 million current smartphone users are hardly using data,” said Nielsen SVP Roger Entner in an Information Week story. Entner [azure chip expert] said that the 6% of smartphone owners who use the most mobile data are using 50% of all mobile data.
The azure chip crowd loves these type of data, however. My view is that telcos will fiddle the numbers and possibly move along this dotted line:
- Heavy data users will pay lots for their habit
- The tiering can extract more money from the mid tier users
- The base rate can go up justified by the heavy data users of the addicts.
In short, save your pennies.
Stephen E Arnold, July 4, 2010
Freebie, unlike mobile rates and fees
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